| CASE STUDY 01 Client: Otto UK - Home Shopping Business Issue: Costs associated with recruiting new customers to the Grattan Home Shopping brand via traditional 2-Stage direct mail channels were on an increasing trend Brief: To project manage the 'end-to-end' test launch of a 1-Stage response with order approach Results: Following encouraging initial results, Alchemy was asked to continue managing the development of this channel. 2 years on, 1-Stage direct mail now generates over 40% of Grattan's new customers each season at a favourable cost per new recruit. It has also proved successful for the business' sister brands, Freemans and Look Again. |
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| TESTIMONIAL 01
"With Alchemy's support, we are making significant improvements in the cost effectiveness of our customer recruitment and retention. John's personable yet persistent approach meant that Alchemy was able to introduce changes - where others had failed - very effectively. Retaining an ongoing relationship with Alchemy has proved very productive to our business." Katherine Ling Head of Agency Marketing Otto UK CONTACT US FOR A FREE |